The Little Prince in the winning add of the Cannes Lions International Festival of Creativity.

Madrid book publisher association – Winner of the Cannes Lions International Festival of Creativity.

The dog tag reads: ”When you spend all those hours playing war video games, it’s not just your enemies you finish off. Save a book. Read a book. ‘The Little Prince.’ Antoine de Saint-Exupéry 1943.” It’s an ad for Madrid Book Publishers Association. Leave it in the hands of an author to decide whether a character lives or dies. Simple and heartbreaking, especially for those who know what it’s like to connect with a novel.